Having graduated from Munich University with a Diploma in Political Science, History and Philosophy, Bettina’s first professional experiences were in vocational training during the exciting period after the fall of the Berlin Wall and Germany’s reunification. What followed was a first stint in publishing with Gruner+Jahr and media agency MMM in Hamburg, then a move to the rapidly ascending boomtown of Moscow in 1997, where Bettina continued her career in PR, media relations and event management with BBDO and Conde Nast Russia, followed by a decision in 2003 to start out on her own.
As the founder of R.S.V.P. – PR & Lifestyle Agency, Bettina has ventured into new markets, setting up offices in Singapore and Malaysia, and taken up the role of Publisher for Buro 24/7 in both these markets. Today, Buro247.sg and its Malaysian sister-site Buro247.my are the leading online offerings for international lifestyle and luxury brands in the digital space.
In 2020 Bettina became publisher of Vogue Singapore. Overcoming all restrictions and lockdown challenges ,Vogue Singapore’s was conceptualized as a 360 digital launch experience - The Vogue studio included 7 clickable touchpoint to discover Vogue Singapore. (https://vogue.sg/studio ) including the Vogue Conversations, AR technology bridging print and digital as well as 3 d animated fashion shoots and live performances.
With over 13 million views the launch was highly recognized by the industry. In addition to the editorial work, Bettina is heading the Vogue Singapore Foundation to support local talents and drive change through technology in the fashion industry.
Due to the increasing demand for innovative content formats, Bettina oversees the newly created premium NFT marketplace BRYTEHALL of Media publishares, that will launch with a special Vogue Singapore collaboration in September.