Dr Nettra Pan is a Lecturer at Bayes Business School (formerly known as Cass) teaching purpose-driven innovation and entrepreneurship. Nettra’s courses aim to help students, founders and executives identify and execute on profitable opportunities most meaningful to them and to their community. Her teaching is inspired by her own mixed-method research on new venture and innovation strategy as well as other peer-reviewed sources in social and psychological science. Nettra is also a multidisciplinary artist, creating under the name art10. Her collections evokes modern and ancient methods, holds your attention, and pays homage to our collective humanity. Nettra's work uses Cambodian motifs and explore themes of loss, survival, resilience, identity and memory. Nettra's work has been minted and sold on Zora.co and Opeasea.io. Nettra also is the co-founder of Crypto Beyond Currency, Champagne Crypto and serves on the board of the Sandbox community, a global entrepreneurship network.